After researching on the case study, we decide to use AR, which makes movies displayed on the screen. This gives users an opportunity to interact with movie elements on the real scene.
For technical part, the first one is to select the mark picture. As long as we set the composition of the picture the same with the real scene, the AR can be easily triggered.
Next thing is considering a proper place to use AR. We are planning to guide the users to find the destination, and then let theme step on our logo (footprint maybe) and use phone to display the movie.
We also plan to use the ticket. Only by the ticket can users find the destination and view the movie.